The Executive Difference

Since Realty Executives dramatic beginning in Pheonix, Arizona in 1965, the company has become one of the fastest growing franchises in any industry. Publications like Entrepreneur, Success and Inc. Magazine have recently ranked Realty Executives as a leader based on such criteria as franchise growth, management stability and financial soundness. Realty Executives only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents. Today Realty Executives has thousands of Executives in countries around the world.

Our brand is our company’s most valuable asset. It has taken years of hard work and careful planning to create a culture that meets the highest standards time after time. A culture that supports, protects and lives-up-to, our brand. We take this very seriously because we believe there is no greater a sales tool than a logo that stands for integrity, character, trust and experience. And our Executives - and their customers - benefit from this reputation of excellence.

What is “The Executive Difference?”

At REALTY EXECUTIVES, our Executives average nearly 13 years of real estate experience, nearly twice the national average. They are industry leaders in production experience and professional designations, typically out producing traditional agents three to one.

The result is a name brand reputation which is perceived to be a level above everyone else in the industry.

Our Executives are perceived to be:

More Experienced - Better Negotiators - More Knowledgeable - Full of Integrity - Able to Sell Homes Faster - Able to Sell Homes for More Money - Highly Trained - Community & Industry Leaders - And most importantly, more Trustworthy!

The Executive Advantage

·  Registrant of RECO - #2981462

·  Member of The Brampton Real Estate Board with full access to MLS for Toronto, Mississauga, Brampton, Orangeville, Richmond Hill & Newmarket

·  Member of the Georgian Triangle Real Estate Board with full MLS access to Meaford, Blue Mountains, Collingwood, Wasaga Beach, Midland, Orillia

·  Proud member of The Canadian Real Estate Association   & The Ontario Real Estate Association      

·  As a member of CREA I am bound by A Code of Ethics and Standards of Business Practice. This is a meaningful and relevant standard of professional conduct.        

·  I am dedicated to continuously upgrading my education and I am currently enrolled at the Ontario Real Estate College.

·  President of the Wasaga Beach Chamber of Commerce

·  Real Estate Investor and Property Manager

Client Testimonials

See full list here.

About Us

See About Us Page here.

Marketing Your Home

·  Listen to the YOUR specific objectives *

·  Help you to understand the process *

·  Develop a focused  “PLAN OF ACTION”*

·  Pre inspection program

·  Home staging program

·  Third party property appraisal  

·  Help determine a “front of the line” listing price.*

·  Arranging a pre listing home inspection

·  Arrange home staging assistance as required.

·  Arrange for home set up assistance

·  Professional quality photos of your home.*

·  Your listing on Toronto MLS*

·  Your listing on Georgian Triangle MLS*

·  Your home mortgage ready for the buyer*

·  Notify other Executives immediately.*

·  Notify over 1000 Realtors in GTA via email campaign

·  Realty Executives lawn sign.*

·  Lock Box for your convenience.*

·  In home signage to help show off your home

·  Large selection of digital photos for web and MLS*

·  Quality colour feature sheets.*

·  Open Houses.

·  Complementary Photo Albums.*

·  Your listing featured on corporate websites.*

·  Print advertising in appropriate markets.*

·  For in town moves enjoy a “maid for a day”

·  Your move on a disk

Determining Market Value

What is a Comparative Market Analysis?

A CMA is an informal assessment of your properties Market Value usually used to determine an appropriate listing price.  Information about properties similar to your own that have sold in your area during the last year are used as comparables. As a real estate agent I have access to all of this sales information. I will provide you with a selection of new listings, sold properties and expired listings in your area. The properties provided will be as close to the description of your own property as possible. I will provide you with a professional assessment of market value.

You will review the information provided and decide on a listing price.

Benefits to Pricing Your Home Competitively

·  You will attract the “right” buyers - those buyers who are looking for the best value in their pricing category.

·  You will generate interest in your property which may result in multiple offers. When you have multiple offers you will often receive higher than listing price for your home.

·  Reduce the amount of time your home is on the market. This makes for a much more enjoyable selling process.

Risks Associated with Overpricing Your Home

·  Reduced sales activity which reduces market response.

·  You attract the wrong prospects and lose “appropriate buyers”.

·  Your home may be shown to buyers by agents who are trying to demonstrate the “value” of a competing home in the market. (Your home will make other homes look like a deal!)

·  Extends the amount of time your home is on the market and usually results in several price reductions to finally sell the property

Pricing Roles

Seller sets price - Buyer determines value - Lender validates value!

Third Party Appraisal

Team Realty Executives takes this one step further. We can offer the service of a third party appraisal. This appraisal will be performed by an accredited appraiser. The Appraiser is not subjected to the influence of a home owner, nor motivated by a salesperson wanting a quick sale. The appraiser is an independent party who simply does the job they are trained to do with out bias.

Social Marketing Your Home

At Realty Executives the process of marketing your home takes more than a single agent working independently to sell a property, it becomes a project taken on by an entire team of trained professionals. Team Realty Executives has members trained in advertising, public relations, print design, market research, campaign management and sales.

Team Realty Executives uses state of the art marketing programs to assist our Team Members in maximizing the exposure of your property through multiple media outlets in a very timely fashion. This allows us to spend less time behind a desk and more time doing what we do best – selling your home!

For more marketing information and plans, click here.

Negotiating

Negotiation (as defined by Wikipedia): “Negotiation is the process where interested parties resolve disputes, agree upon courses of action, bargain for individual or collective advantage, and / or attempt to craft outcomes which serve their mutual interests.”

When you are my client it is my job to negotiate on your behalf!  Patience, control of emotions, looking for common ground and being a voice of reason can often put together or save a deal from demise. It is my job to pay attention to detail and thoroughly review offers to ensure that your best interests are being looked after.  I will take you through the details and answer any of your questions.

Following an offer, our staff will forward all necessary paperwork to the law offices required and in the event that the property sale requires it we will follow up with any waivers or conditions, amendments or other paperwork which may arise from the transaction.

I respect my competitors and enjoy co-operating with them in the sale of homes in this area. My objective is to raise the bar of service and marketing of homes in the marketplace and to uphold the reputation of the name REALTOR.

I want your business!

Executive Services Package

·  Third Party Property Appraisal

·  Pre inspection program

·  Home staging program

·  Home warrantee program for the buyer

·  Your home mortgage ready for the buyer

·  House ready Assistance

·  Complementary Photo album

·  Your move on a disk

·  For in town moves, enjoy a “maid for a day” cleaning service in your new home.

Welcome to the home sellers section for sellers in the Georgian Triangle area. Please use the following valuable selling resources.